Noribachi is a leading US-based, premier LED lighting manufacturer for high output commercial and industrial applications.
We are dedicated to the principle of efficient and cost-effective energy use through innovative LED technology.
Our modular light engines provide scalable solutions to convert any existing light to LED, via retrofit or new fixture integration.
Our Surface Mount Technology (SMT) production line enables us to fabricate a variety of common lighting unit (CLU) shapes efficiently, which are incorporated with high quality drivers and heat sinks into a rigorously designed system.
Independently tested and fully certified, Noribachi’s LED products have passed the most demanding test of all—customer satisfaction. With over 1,200 completed projects and counting–including world class hotels and luxury automobile dealerships–representing a diverse variety of markets across the United States and internationally, we are driving the LED lighting industry forward, defining trends with passionate devotion to integrity, quality, and design.
Noribachi was founded in 2008 by Silicon Valley entrepreneurs Farzad and Rhonda Dibachi.
Early notables in the burgeoning software technology industry, the Dibachis worked together to create Niku, an internet software company, as well as Diba, which pioneered the concept of internet appliances. Noribachi was founded as a clean-energy incubator in Albuquerque, NM. After experimenting with various technologies in the flourishing clean-tech world, such as solar and thermo-electric elements, the Dibachis realized that a niche of light emitting diode (LED) lighting promised to deliver real value and an attractive return on investment.
One fateful afternoon, Farzad decided to take down a pole in Noribachi’s parking lot and retrofit it with LED. The result was a new direction for the company.
Noribachi’s earliest lights were built with single LEDs soldered into a chain. Today, Noribachi has an expansive product line of high-out put LED lights built with modular light engines scalable from as little as six diodes to as many as 378 in one light. The company has over 100 products listed on the DesignLights Consortium (DLC) Qualified Products List.
Today, Noribachi is fully based in Los Angeles, CA where it manufactures its industry-changing LED lights.
In this role, he brings two decades of experience as a technologist, senior executive, serial entrepreneur and investor.
Prior to co-founding Noribachi, Farzad was founder, President, CEO and Chairman of the Board of the Niku Corporation, an infrastructure productivity software provider that created the first comprehensive suite of enterprise management applications for project and resource intensive organizations. Niku’s iNiku application was an early cloud-based software service. Headquartered in Silicon Valley, Niku employed over 1,200 personnel at the time Farzad took the company public in 1999 in an IPO lead by Goldman Sachs (NASDAQ: NIKU). Computer Associates later acquired the company.
Earlier, Farzad was co-founder, President and CEO of Diba, the first consumer information appliance company, which created Internet enabled TVs, smart phones and consumer devices. Diba was acquired by Sun Microsystems in 1997 just prior to going public in an offering led by Lehman Brothers. Diba became the foundation for Sun’s Consumer Technologies Group, which worked with consumer electronics companies to provide internet-ready, Java-enabled, TVs, set-top boxes, satellite boxes and smart phones.
Before founding Diba, Farzad worked at the Oracle Corporation where he held a number of senior positions before becoming the Senior Vice President of Oracle’s New Media Division. Under his leadership, the 450-person New Media division developed the infrastructure technology and application prototypes for the first large-scale deployment of residential video-on-demand services. In addition, Farzad helped conceptualize Oracle’s efforts to create the network computer, a precursor to today’s internet-enabled computers that utilize cloud-based software applications. Farzad began his career as an engineer at General Electric. He holds a B.S. in Mechanical Engineering and a B.A. in Computer Science from San Jose State University.
In addition to having served on the Board of Directors for multiple technology startups, Farzad is the co-author of “Just Add Management: Seven Steps to Creating a Productive Workplace and Motivating Your Employees In Challenging Times,” published by McGraw-Hill, 2002. He also authored from 1996-1997 the acclaimed “Diary of a Startup,” which was published in serial form by Upside Magazine. Farzad and his wife live in Santa Fe, New Mexico and Los Angeles, California.
Prior to co-founding Noribachi, Rhonda was the co-founder of Niku Corporation, a Silicon Valley-based infrastructure productivity software provider that created the first comprehensive suite of enterprise management applications for project and human resource intensive organizations. At Niku she served as Executive Vice President of Strategy and Planning and Senior Vice President of Development where she was responsible for the design and development of Niku’s products, including iNiku, an early cloud-based software service. Rhonda helped take Niku public in 1999 in an IPO lead by Goldman Sachs (NASDAQ: NIKU). The company was later acquired by Computer Associates.
Earlier, Rhonda was an executive for Webvan, the pioneer online grocery store where she was Director of Quality Assurance. She worked for the Oracle Corporation for seven years where she held a number of positions in the Business Applications Division, including Director of Testing and Development Manager and Architect for Oracle’s Manufacturing Applications. Rhonda began her career at Arthur Young (now Ernst & Young) as a manufacturing consultant implementing JIT, TQC, and other manufacturing process improvements at large manufacturing companies, and at GE as a nuclear power plant test engineer.
Rhonda earned a B.S. in Nuclear Engineering from Northwestern University and an M.B.A. from Santa Clara University. She is the author of numerous patents.
Rhonda served on the Board of Trustees for The Bosque School, an independent K-12 education institution. She is currently on the Advisory Board of the McCormick School of Engineering at Northwestern University and a member of Northwestern’s Initiative for Sustainability and Energy. Previously, she served on the Board of Directors of Accion New Mexico and on New Mexico’s State Board of Finance. Rhonda and her husband live in Santa Fe, New Mexico and Los Angeles, California.
In 2002, Rhonda co-authored “Just Add Management: Seven Steps to Creating a Productive Workplace and Motivating Your Employees In Challenging Times”, which was published by McGraw-Hill. She is also a sought- after author and speaker on the topic of woman technology entrepreneurs.
In this capacity, Esther provides the leadership, management and vision necessary to ensure that the company operates efficiently on a day-to-day basis. Under her leadership, Noribachi’s sales have grown over 8 fold in the last 2 years.
Esther believes that the lighting industry is on the verge of a massive technological, marketing and distribution shift. While at Toyota, Esther saw first-hand how Tesla shook up the old-fashioned automotive industry. She believes that there is an opportunity to do the same to the much older and even more calcified lighting market. As part of this shift she has led Noribachi to be the first in the lighting industry to custom manufacture every order to the end user’s unique specifications. By doing so she is challenging a commodity market to adjust to the needs of 21st Century consumers: they expect and deserve bespoke products.
Of course this means that first and foremost all manufacturing has to be done in the US to ensure rapid product development. She has also instituted a maximum 4 week lead-time for all orders; in a market where 12-16 week lead-times are the norm. This is all done in accord with the myriad of regulatory and compliance road blocks that are designed mostly by the current entrenched players to slow down innovation. She very much enjoys moving the lighting industry forward in leaps and bounds.
Prior to her COO role, Esther was the Vice President of Sales at Qnuru Corporation, an LED lighting company. Esther managed the Sales Organization at Qnuru for the Western Region, developing multiple vertical markets, including Automotive, Cold Storage, and Warehouse. She was able to grow the automotive segment to account for over 50% of Qnuru’s total sales volume.
Before Qnuru, Esther was a District Manager at Toyota. She was highly commended for her work in increasing customer satisfaction. She was also pivotal in the business development and creative marketing strategies for “go-to-market” of the dealers in the Western Region. She was recognized for excellence by being awarded the “District Manager of the Year”.
Esther graduated from University of Miami School of Business. She spends her free time traveling and scuba diving.
Bruce Wiggins is Senior Vice President and General Counsel for Noribachi. He is AV rated by Martindale-Hubbell and has been listed in “Best Lawyers in America.”
Bruce has acquired a broad range of experience as General Counsel and Principal to private, public, start-up and seasoned companies in manufacturing, sales and distribution, financial, real estate development, transportation, healthcare and service businesses.
He served in the U.S. Marine Corps as a reconnaissance platoon/patrol leader in Vietnam in 1968 for which he received a Bronze Star with Combat “V”. He later served in the Marine Corps reserves achieving the permanent rank of Lt. Colonel.
Bruce is an avid tri-athlete, sailor and scuba diver and has been active in numerous non-profit organizations including serving on the Board of Directors of the New Mexico BioPark Society. He was educated at Stanford University and University of New Mexico where he received his law degree with honors in 1973 and was an adjunct faculty member for several years.
Here are just a few of the primary benefits:
Below are a few comparisons between LED and induction or electrodeless lighting.
Color Rendition Index (CRI) is a quantitative measurement of a light source’s ability to match natural light, or color accuracy. Based on sunlight having a CRI of 100, LED has a CRI of 65-95 depending on the desired color temperature. For comparison:
Efficacy is the amount of light produced compared with the amount of power required to produce it. This is measured in lumens per watt. Noribachi’s LEDs generally have an efficacy between 110-140 lumens/watt. For comparison with other directional light sources: